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| Section | Objectives |
|---|---|
| Topic 1: Solution Positioning and Sales Strategy | - Value-based selling approach - Positioning IBM SPSS against competing solutions - Identifying customer use cases for predictive analytics |
| Topic 2: Industry Applications | - Marketing optimization and campaign analytics - Risk management and fraud detection - Customer analytics and segmentation |
| Topic 3: IBM SPSS Predictive Analytics Overview | - Business value of predictive analytics - Core capabilities of SPSS predictive solutions - Introduction to IBM SPSS Predictive Analytics portfolio |
| Topic 4: IBM SPSS Use Cases | - Operational decision-making support - Predictive modeling and forecasting scenarios |
| Topic 5: Sales Methodology for IBM SPSS | - Objection handling and value justification - Understanding customer pain points - Mapping solutions to business outcomes |
1. What is the main purpose of segmentation algorithms in SPSS Modeler?
A) To reduce data to a simpler form.
B) To divide the market or customer base into groups.
C) To prepare a data set for optimal modeling.
D) To discover linked purchases and other occurrences.
2. Which characteristic of SPSS Modeler appeals more to power data mining experts?
A) Automated modeling
B) Automated data preparation
C) SPSS Statistics integration
D) No programming needed
3. What is the main capability of SPSS Statistics?
A) Collaboration
B) Analysis
C) Prediction
D) Automation
4. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?
A) SPSS Collaboration and Deployment Services
B) SPSS Modeler Premium
C) SPSS Data Collection
D) SPSS Statistics
5. Which two SPSS Data Collection components make up SPSS Data Entry?
A) Author and Reports
B) Author and Scan
C) Author and Interviewer
D) Interviewer and Reports
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: D |
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