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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Benefit
B) Current State
C) Strategy
D) Use of Categories
E) Classification Rules
F) Update Frequency

2. Which of the following is a real world use case for a search campaign?

A) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Ensure customers receive relevant offerings when landing on the site page.
D) Leverage the device-bridging technology to find users across their devices.
E) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

3. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.

4. How are look-alike models produced?

A) They are built by ingesting online data from partner sites.
B) They are built by creating audiences from categories with high index values.
C) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
D) They are built within the platform using logic to connect audiences.
E) They are built by data partners using complex algorithms of multiple data attributes.

5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Corporate classification
B) Managed classification
C) Self-service OnRamp
D) Self-classification

Solutions: