A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

• A. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
• B. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
• C. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
• D. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks

A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

• A. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
• B. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
• C. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
• D. Research all existing podcasts in the industry and find content that has not been produced previously

A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

• A. How many current clients found the trainer on each platform
• B. How much engagement each platform gets
• C. How much the trainer enjoys using each platform
• D. How much time the trainer spends on each platform

The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

• A. Create a schedule and invite attendees to sessions that align with their interests
• B. Create an ad and target attendance from outside communities
• C. Start a new community and post event content there
• D. Ask attendees to create sub-communities and monitor conversations

The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

• A. Reply to the member's comment and tag them in the rule post
• B. Repost a group rule and mute them for seven days
• C. Delete the member's comments and mute them for seven days
• D. Remove the member from the group