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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Marketing Cloud Connect synchronizes CRM Contacts and Leads. A consultant discovers duplicate marketing profiles because one customer exists as both a Lead and a Contact after conversion. Which design consideration should have been addressed during implementation?

A) Identity and Subscriber Key strategy.
B) Dynamic Subject Lines.
C) Email Studio folders.
D) Publication List naming standards.

2. Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation. What should be recommended?

A) Create this as a Journey Data Source via Journey Builder.
B) Perform a daily bulk export to SFTP for import via Automation.
C) Recreate this external web form inside Marketing Cloud.
D) Push each new record into Marketing Cloud via Platform Event API on form submit.

3. For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A) Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
B) Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
C) Personalization Strings still allow PII to be displayed within an email.
D) Tokenized Sending should be combined with field-level data encryption for additional security.

4. A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full- time developer but want an implementation in place for the developer to maintain. What should the customer have in place to ensure this solution can be implemented?

A) A Datorama instance to ingest their data
B) A Transactional Journey with the Not Sent Notification activity included
C) An external system to receive and confirm callback and subscriptions
D) An Interaction Studio instance to ingest their data

5. When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop. Which solution should the consultant recommend?

A) Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
B) Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
C) Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
D) Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Solutions: