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| Section | Weight | Objectives |
|---|---|---|
| Data Ingestion and Modeling | 20% | - Data validation and inspection - Transformation and mapping - Data modeling best practices - Ingestion from various sources |
| Identity Resolution | 14% | - Unified profile creation - Identity use cases - Conflict resolution - Matching and reconciliation rules |
| Data Cloud Overview | 18% | - Business value and use cases - Architecture and ecosystem - Core concepts and terminology |
| Segmentation and Insights | 18% | - Calculated vs streaming insights - Insight implementation - Segment membership analysis - Segment creation and configuration |
| Data Cloud Setup and Administration | 12% | - Data spaces and configuration - Monitoring and maintenance tools - Data streams and data bundles - Permissions and access control |
| Act on Data | 18% | - Process automation and triggering - Activation concepts and use cases - Attribute usage and management - Troubleshooting activations |
1. A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.
Where does a request for data deletion or right to be forgotten get submitted?
A) On the individual data profile in Data Cloud
B) In Marketing Cloud settings
C) In Data Cloud settings
D) through Consent API
2. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A) Refresh Data Stream > Identity Resolution > Calculated Insight
B) Refresh Data Stream > Calculated Insight > Identity Resolution
C) Calculated Insight > Refresh Data Stream > Identity Resolution
D) Identity Resolution > Refresh Data Stream > Calculated Insight
3. Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours.
The segment data must be as up to date as possible.
What should the consultant Implement when creating the segment?
A) Use rapid segments with a publish interval of 1 hour.
B) Use Einstein segmentation optimization to collect data from the last 24 hours.
C) Use streaming insights for near real-time segmentation results.
D) Use standard segment with a publish interval of 30 minutes.
4. Which statement about Data Cloud's Web and Mobile Application Connector is true?
A) The connector schema can be updated to delete an existing field.
B) A standard schema containing event, profile, and transaction data is created at the time the connector is configured.
C) Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.
D) The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.
5. A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?
A) Set the journey entry schedule to run every hour.
B) Set the activation schedule to hourly.
C) Configure the data to be ingested in hourly batches.
D) Set the insights aggregation time window to 1 hour.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |
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