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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
B) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
D) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

2. Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?

A) Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.
B) Beth can choose Reporting, Settings, Conversions, and then choose Stop.
C) Beth simply needs to remove the conversion tracking code from her header section on her web pages.
D) Beth can choose Reporting, Conversions, select the action, and then click Delete.

3. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) 162.5 percent
B) $13,000
C) 16.25 percent
D) $21,000

4. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) Ad performance report
B) Placement performance report
C) Keyword performance report
D) URL performance report

5. What is the difference between a goal and funnel?

A) A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way to converting to the goal.
B) A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to the goal.
C) A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the goal.
D) A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal.

Solutions: