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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

A) Shared Data Extensions
B) Shared Publication Lists
C) Shared Portfolio Items
D) Shared Emails

2. Which variable can be tested using the A/B testing tool? (Choose 3)

A) IP Address
B) ISP
C) Pre-header
D) Email content
E) From Name

3. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Scheduled Email Sends
B) Automation Studio
C) Predictive Email
D) Journey Builder

4. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A) HTML developers are needed to build templates, but not emails.
B) One template can only be used for one email, maintaining brand standards.
C) Templates provide the ability to create email messages using content blocks.
D) Emails can be formatted for desktop and mobile without extra coding.

5. What are some things you should automate as an email marketer?

A) Implement Customer satisfaction programs.
B) Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
C) Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.
D) Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.

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