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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?
Response:

A) Create a custom metric for campaign tracking.
B) Adjust the campaign priority settings.
C) Update the date range to cover the entire quarter.
D) Enable identity resolution for all campaign events.

2. Which project management action ensures organized report distribution across multiple teams?
Response:

A) Use Real-Time Project Assignment
B) Enable Campaign Sync Mode
C) Use Folder-Based Project Organization
D) Create Custom Data Exports

3. Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:

A) Metric Builder
B) Custom Event Tracker
C) Calculated Metric
D) Data View Filter

4. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:

A) Campaign Overlap Analysis
B) Cross-Channel Attribution
C) Data Ingestion Tracker
D) Identity Graph Integration

5. Which steps are required before sharing a project report with business stakeholders?
(Select two.)
Response:

A) Activate Real-Time Tracking
B) Define Access Permissions
C) Enable Campaign Data Export
D) Validate Data Filters Applied

Solutions: