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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) An Update Profile activity
B) A Condition activity
C) A Data Source activity
D) An Action activity

2. A campaign specialist enables test mode for a journey and triggers an event for a test profile. The test profile has the `testProfile` flag set to `false`.
What will happen?

A) The profile will enter the journey, but no messages will be sent.
B) The profile will not enter the journey.
C) The profile will enter the journey, and messages will be sent as normal.
D) The system will automatically set the `testProfile` flag to `true` for this session.

3. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The eligibility rules for who can see the offer.
B) The collection that the offer belongs to.
C) The priority score of the offer compared to other offers.
D) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.

4. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A) The event is being sent via batch ingestion instead of streaming.
B) The event payload is missing the `testProfile` flag.
C) The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
D) The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.

5. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Expression fragments and Content fragments
B) Email fragments and SMS fragments
C) Static fragments and Dynamic fragments
D) Header fragments and Footer fragments

Solutions: