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Facebook Certified media buying professional Sample Questions:

1. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Placement
B) Ad Sets
C) Search
D) Reports
E) Date Range
F) Breakdown

2. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You can add a .csv file with a list of all the websites you want to block.
B) You should add your domain URL as a list of verified domains.
C) You can upload an HTML file to verify your domain.
D) You can use DNS TXT record set up to verify your domain.
E) You can't block lists of websites for your campaigns.

3. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A) Ad Recall
B) Cost Per Click
C) Brand Awareness
D) Purchase Consideration

4. You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

A) You should change the image of the ad and re-launch it.
B) To appeal the ad and try to run it again.
C) That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

5. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Traffic
B) Messages
C) App Installs
D) Page Likes
E) Lead Generation
F) Store Visits

Solutions: