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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
D) Use Taxonomy Management in the Partner User Interface.

2. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global DMP nerve center
B) A single seat shared by all regions
C) Global template with local nuances
D) Horizontal regional empowerment
E) Full agency control

3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Benefit
B) Current State
C) Strategy
D) Use of Categories
E) Classification Rules
F) Update Frequency

4. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect and store only online interactions, as the DMP is an online platform.
B) Collect strategic data points, designed to identify customer engagement.
C) Collect all data, regardless of granularity, to manage it within the DMP.
D) Collect only personally-identifiable information, to correlate it within the DMP.

5. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) The data from the tag will be available immediately in the Provider Inventory Report.

Solutions: