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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Articulate which communication tools fit best for the project.
B) Devise a tracking and reporting process.
C) Define the target audience and how you want them to think or act differently from the current state.
D) Review how competitors are communicating about similar products.

2. Media content analysis is a systematic procedure used for:

A) defining the most popular media.
B) understanding public opinion trends formed under media influence.
C) defining what media are talking about.
D) selecting the best media channel.

3. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) A memorandum for use in all staff meetings within the organization.
B) An integrated approach using printed and digital media.
C) Articles placed on the intranet about the importance of hygiene.
D) A poster campaign that covers all work units of the organization.

4. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Monitoring and analyzing the tone and content of employees' social media posts.
B) Monitoring chats among different groups of employees during the campaign.
C) Conducting surveys with different random samples of employees at different points during the campaign.
D) Meeting with a consistent focus group of employees periodically during the campaign.

5. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Connect employees with more experienced peers to accelerate culture adoption.
B) Present data and anecdotes demonstrating the magnitude of the problem.
C) Create consistent employee communications about organizational priorities.
D) Develop a detailed plan that addresses the most pressing cultural tensions.

Solutions: