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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

A) Configure a holdback group to be targeted by the winner.
B) Select winning path three days after journey activation
C) Place a Random Split before Path Optimizer for the pilot group.

2. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Journey Builder - Journey History
B) Datorama Reports - Journey Performance
C) Reports - Journey Engagement

3. Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A) Verification
B) Wait
C) Send Email

4. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

A) Two fields with ''Email Address data type
B) Failure to choose the send classification
C) Incorrect Sending Relationship

5. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A) Use Automation Studio to query a population into a data extension.
B) Use a Decision Split activityon the journey canvas.
C) Use Filter Contacts criteria in the journey entry source.

Solutions: