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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What should be considered for efficient data schemas in Marketo? (Choose two)

A) Limiting data imports
B) Avoiding relational data structures
C) Using standardized field names
D) Field mapping consistency

2. What type of stakeholder typically requires advanced training on reporting features in Marketo?

A) Database Administrator
B) Sales Representative
C) Marketing Manager
D) Content Creator

3. A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A) Create separate databases for each geography
B) Use Smart Campaigns with geographic and industry-based filters
C) Assign leads manually to regional teams
D) Use Engagement Programs with static lists

4. A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

A) Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.
B) Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
C) Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately
D) Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations

5. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A) The sales and marketing teams, to address removing prospects from the system
B) The network administrator, to make changes in the DNS record
C) The sales and marketing teams, to review the emails using deliverability tools
D) The legal team, to approve placing old prospects on Marketing Suspended

Solutions: